SEO is not magic and there is no magic tricks either. SEO is a long term marketing strategy with high return on investment opportunities. Because of its long term commitment necessary, it is a well formed strategy key to success, a strategy that is followed and verified and scrutinized along the way
Track and measure
You can’t determine success or failure of any of your internet marketing activities if you do not track and measure their effectiveness. Engaging in online marketing campaigns, SEO, paid search or display advertising, without any web analytics solution in place, is working in the dark.
You have to determine what solution will work for you, but you have to begin with one, so don’t put it off. Web analytics helps one to determine where to improve the site and the marketing campaigns to channel your resources and money into. Web analytics is not a cost factor, if done correctly.
Quality content
A website is never done, it has to change and grow over time. This is a natural process to adjust to changes in the market, with maturing in this type of medium and your normal business growth.
Providing good quality content that is related to what you do, but not necessarily aimed to sell something directly is the best opportunity to increase traffic and exposure of your business. Most people do not link to pages that only serve the purpose to make a sale. This leads to the next step in the process of successful SEO of your website.
Making the links
The internet wouldn’t be a “net” without links. It would only be a collection of independent pages that are not connected to each other. Inbound links and internal site linking is important for traffic, people seeing and clicking on those links, to get to your website, but they are also important for SEO. Inbound links play an important role in virtually every search engine, when it comes to ranking pages in their search results. There are plenty of sites out there that should link to you, but don’t know you and your content. Help them to find your content and encourage linking to it.
Form a link exchange ring with some of your competitors. That’s an extremely effective strategy. Link to your competitors, from your main optimized page, usually the home page, and they link to your page, from their most optimized page. Such rings can dominate the top positions and can be difficult to outrank. The requirement here is that the link exchange is on the main page and is not buried somewhere deep.
Keep on linking
Increase the relevancy of the page that links to you by using your keywords in the anchor text and the description of your site. Having keywords in the links pointing to your page, increase your rankings, not only by associating the keywords with your page, but also by increasing the relevancy of the page that gives you the link.